Galaxy Note 9 teaser: Samsung plays on our worst fear

‘Battery Power Low’ – Connect to your charger.

August is almost here and so is the release of the Samsung Galaxy Note 9.

While we wait to find out what the device has in store for us, the powers behind the megabrand have taken the chance to offer us a little teaser. It’s not much, but since Samsung’s been tight-lipped on this phone – we’ll take what we can get.

Unlike some of the other Samsung adverts we’ve seen of late, there’s no mention of the iPhone. Instead, the short, 30-second clip focusses on everyone’s worst fear: that is running out of battery power when you really need your phone.

The video shows someone getting a message on their Samsung about a ‘partners meeting’ in 15 minutes. The user orders a rideshare quickly, but their battery starts to dwindle. In a flash, they close apps, dim the screen, and start to search for a cable to recharge. They find a charger and a power bank but, alas, they forget to charge it up. The battery sinks to 1%… and then to nothing. It’s too late.

If the above scenario sounds like a nightmare, there’s a good reason for that. Losing your phone’s power is just about the worst thing that can happen to you when you need it the most. What’s more, as smartphones have become more and more essential over the years, the average battery power has struggled to keep up with the demand.

Of course, Samsung is not the first phone brand to grab onto the idea that we panic when faced with low battery. Back in 2016, a survey from LG revealed that nine out of ten of us feel ‘panic’ when our phone battery dips below the 20% mark. *Gasp*

The team dubbed this feeling ‘Low Battery Anxiety’ and suggested that symptoms might include ordering something at a restaurant just to use their power supply, asking a stranger if you can use their smartphone, secretly borrowing someone’s charger, and owning three or more chargers. We’ve all been there.

At the end of the video, Samsung has included a cheeky little hint that times may be about to change. “A lot can change in a day,” says the line. “August 9th 2018.” What does that mean? Well, we only have to wait (less than!) two weeks to find out… but we’re pretty sure that Samsung has something impressive up its sleeve.

Leave a Comment